Selling Your Price by Duane Sparks

What you will get from Selling Your Price - The Book A unique approach and sustainable way to protect your sales and profit margins and make more money for yourself and your organization. A story that will show you once and for all that it isn't what you sell that counts, it's how you sell. A step-by-step guide to learning how to position your price instead of negotiating price. A research-based, high-impact selling system that allows you to differentiate your product or service on a value basis every time you contact a customer. A proven system for managing and conducting the entire sales process - one that applies to any industry and dramatically improves the performance of salespeople with any level of experience. The Story: Scotts margins are shrinking. But the way competitors are hammering him on price, he thinks hes doing well to hang onto any clients at all. Then sales manager Christine opens his eyes. Scott isnt just a victim in the price-cutting wars, hes a perpetrator. And a system called Action Selling isnt just a better way to plan and manage sales calls. Its an escape route from the price trap for Scott and his customers. When he finally gets the picture, Scotts approach to selling will never be the same. Selling Your Price: How to escape the race to the bargain basement is based on a fully supported, instructor-led sales training program that has improved the performance of over 300,000 salespeople in more than 2,500 sales organizations.