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Item:The Discipline of Market Leaders M. Treacy/ F. Wiersema

The Discipline of Market Leaders M. Treacy/ F. Wiersema

Item condition:Used
Ended:Nov 05, 200921:53:17 SGT
Price:S$ 14.00
Postage:Local pick-up offered.See more services 

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Item number:280416509600
Item location:Singapore
Post to:Local pick-up only
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The Discipline of Market Leaders

Choose your customers, Narrow your focus, Dominate your market

by Michael Treacy & Fred Wiersema 

 

" You'll find it hard to put down this book, and even harder not to change your company after reading it"....Philip Kotler

 

Good condition

COD - Collection at Eunos MRT station 

Once sale is finalised, no refund or exchange. Please clarify before buying.

Thanks

 

200 pages with 12 Chapters, topics include:

 

Chapter 1 – How to fail in business without even trying

Chapter 2 – The new rules of competitions

Chapter 3 – The winner’s choice

Chapter 4 – The discipline of operational excellence

Chapter 5 – One company’s experience: AT&T Universal Card

Chapter 6 – The discipline of product leaders

Chapter 7 – One company’s experience: Intel Corporation

Chapter 8 – The discipline of customer intimacy

Chapter 9 – One company experience: Airborne Express

Chapter 10 – Setting your value discipline agenda

Chapter 11 – Creating the cult of the customer

Chapter 12 – Sustaining the lead

 



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