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This listing has ended. The seller has relisted this item or one like this. Item:The Discipline of Market Leaders M. Treacy/ F. Wiersema |
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The Discipline of Market Leaders Choose your customers, Narrow your focus, Dominate your market by Michael Treacy & Fred Wiersema
" You'll find it hard to put down this book, and even harder not to change your company after reading it"....Philip Kotler Good condition COD - Collection at Eunos MRT station Once sale is finalised, no refund or exchange. Please clarify before buying. Thanks
200 pages with 12 Chapters, topics include: Chapter 1 – How to fail in business without even trying Chapter 2 – The new rules of competitions Chapter 3 – The winner’s choice Chapter 4 – The discipline of operational excellence Chapter 5 – One company’s experience: AT&T Universal Card Chapter 6 – The discipline of product leaders Chapter 7 – One company’s experience: Intel Corporation Chapter 8 – The discipline of customer intimacy Chapter 9 – One company experience: Airborne Express Chapter 10 – Setting your value discipline agenda Chapter 11 – Creating the cult of the customer Chapter 12 – Sustaining the lead |
Postage and handling Postage to: Will arrange for local pick-up only (no postage).  
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