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Koons remains faithful to his works that, over the years,
have aspired to "communicate with the world" through a visual
vocabulary filtered through advertising and the toy and entertainment
industries, taking us to the borderline between artistic language and popular
culture.
Blurring the lines between art and pop culture, Koons'
images of blow-up animals whimsically evoke memories of childhood. The
gift-boxed collection of two mugs includes a can of illy for auto drip coffeemakers
and a Koons Collection Brochure.
Jeff Koons is among the most controversial and intriguing
artists to emerge in the past decade. Like Marcel Duchamp and Andy Warhol
before him, he is concerned with the transformation of everyday objects into art,
and takes such post-modern issues as high and low culture, context and
commoditization of art as the central focus of his work. Banal or original,
Jeff Koons has brought out the essential from Pop Art, one of the most notable
avant-garde movements of the 20th century.
From the outset of his controversial career, Koons turned
the traditional notion of the work of art and its context inside out. Focusing
on unexpected yet banal objects as models for his work, from vacuum cleaners
and inflatable flowers to novelty drink caddies, china figurines, and
children's toys, he eschewed typical standards of 'good taste' in art, instead
embracing what he perceives as conventional, distinctly American, middle-class
values to expose the vulnerabilities of aesthetic hierarchies and value
systems. Koons's declared strategies are to make art beautiful, to strive for
objectivity, to give back the familiar, and to reflect, and thus empower, the
viewer. Working his way through conceptual constructs such as the new, the banal
and the heavenly, his work has evolved from its literal, deadpan beginnings
into more baroque manifestations that oscillate between abstraction, pure
spectacle, andarchetype.
'Jeff Koons: Celebration' was recently on view
at the Neue Nationalgalerie, Belin, Germany, 10/31/2008 -
2/8/2009.
'Jeff Koons: Popeye' will be on view at the
Serpentine Gallery, London,
UK, July -
September 2009.
00049
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