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Item:Great books on MARKETING

Great books on MARKETING

Item condition:Used
Ended:Nov 06, 200908:21:34 SGT
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Starting bid:S$ 22.00

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Price:S$ 28.00
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Item number:200400014331
Item location:Singapore
Post to:Singapore

THREE books on marketing-related topics:

  1. Creating Powerful Brands: The Strategic Route to Success in Consumer, Industrial and Service Markets by Leslie de Chernatony and Malcolm H.B. McDonald
  2. The Persona Principle: How to Succeed in Business with Image-Marketing by Derek Lee Armstrong and Kam Wai Yu
  3. Marketing Myths that are Killing Business: The Cure for Death Wish Marketing by Kevin J. Clancy and Robert S. Shulman

 

Details:

Creating Powerful Brands: The Strategic Route to Success in Consumer, Industrial and Service Markets by Leslie de Chernatony and Malcolm H.B. McDonald

Format: Paperback
Published: 1995
Publisher: Butterworth-Heinemann
ISBN-10: 0-7506-0660-6

The Persona Principle: How to Succeed in Business with Image-Marketing by Derek Lee Armstrong and Kam Wai Yu

Format: Paperback
Published: 1997
Publisher: Fireside
ISBN-10: 0-684-80269-4

Marketing Myths that are Killing Business: The Cure for Death Wish Marketing by Kevin J. Clancy and Robert S. Shulman

Format: Paperback
Published: 1995
Publisher: McGraw Hill
ISBN-10: 0-07-011361-0

CONDITION OF ALL BOOKS:

Pages shows slight yellowing, otherwise in excellent condition.

OPTION A: Postal delivery (within Singapore only)

  • by normal mail: $4.00. Please note that claims will be not be entertained for items (sent via normal mail) lost or damaged by the postal service provider. 

  • by registered mail: $6.30

  • All normal / registered postages for re-send parcel(s) due to lost in transit are to be borne by buyer

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  • Paypal

OPTION B: Self-collection

Location for collecting the item yourself is Jurong West Central 1.

 

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  • Item sold is non-refundable and all sales are final

  • Item is sold as is, that is, the seller is selling, and the buyer is buying an item in whatever condition it presently exists, and that the buyer is accepting the item "with all faults", whether or not immediately apparent.


If you have any further questions, I'd be happy to answer them before the close of the auction.

 

 



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